Case study — Luxury real estate
JAS Projects
How we gave a developer known for his eye for detail a brand, a website, and everything around them that finally show it.
A first impression that worked against JAS Projects
JAS builds high-end apartments in Paphos, Cyprus, and has done for over fifteen years. The man behind it cares about every detail in the buildings, right down to the finish on a wall.
But his website did not show any of that. It was built on Squarespace and looked cheap. To someone about to spend serious money on a home, it looked almost like a scam. The one thing meant to make a strong first impression was quietly making buyers doubt him.
He had no brochures either. Nothing to leave in a serious buyer’s hands.
Match the brand to the buildings
The apartments were already excellent. The way they were shown was the weak part. So we did not tinker with the old site.
We built the whole brand again, and everything around it, so that every place a buyer meets JAS feels as considered as the homes themselves. On the screen, on paper, and on the building itself.
Elegant, fast, and easy to trust
A clean, modern site that loads fast and works on any phone. Each development gets its own page, with the room and the quality the apartments deserve, so a buyer’s first look online finally matches what they will see in person.
Developments
Every project shown side by side, each with its own identity and its own page.
Project pages
A full page per building, with the galleries, plans, and detail a serious buyer wants.
About & Cyprus
The story behind JAS, and a guide to buying and living in Cyprus.
Enquiry
A simple way to get in touch, wired straight into the system behind the site.
A brand as considered as the homes
We built the whole identity from the ground up. A tall, elegant serif for the names, a clean modern sans for everything else, and a palette of deep ink, warm gold, and soft cream. It finally looks the way the apartments feel.
Display — Marcellus
Where elegance
is built in
Body — Jost
Elegant, well designed properties in prime locations. Quality architecture, smart layouts, and refined details, inside and out.
Light · Regular · Medium
A mark for every building
We designed a logo for each development project. They run through the brochures, and they go up on the entrance of the building itself, so the brand lives in the real world, not just online.
Something to put in their hands
He had nothing to hand a buyer. So we designed a full brochure for each development, the renders, the floor plans, and the specs, all made to feel as premium as the homes they sell. Each one sits ready to download on its project page.
From drawing to real
A buyer cannot picture a home from a floor plan. So we took his architect’s drawings and turned them into warm, lifelike images of the finished buildings, so people can see the place they are buying before a single wall is up.
The drawing
The visual
Never miss an enquiry
Behind the site sits a custom database. Every enquiry is saved in one place, and the moment one comes in, JAS gets an email alert, so a serious buyer never slips through.
The full view
A developer obsessed with detail finally has a brand that matches it.
His work now looks online, in print, and on the building exactly as good as it is in real life. The first impression finally works for him, not against him.
