Case study — Automotive import
AJ Trading
How we built a car exporter’s first ever website and made it trusted enough that strangers wire money across the world to buy a car they have never seen.
No website, and the hardest thing to sell online: trust
AJ Trading had no website at all. The whole business ran on messages. A buyer would ask, and AJ would source the car, inspect it, and ship it by hand.
Selling a car online is nothing like selling one off a lot. The buyer never sees it, never sits in it, and has to wire a large sum to a company on the other side of the world, in a country they have never been to, before anything moves. Every instinct tells them to be careful.
So the whole job was trust. The site had to make a stranger believe that a real team in Korea would find the right car, check it honestly, and actually send it. Without that, nothing else matters.
Build the trust into every screen
We built the whole thing from nothing: the brand, the website, the car catalog, the guides, and the system behind the leads. One goal ran through all of it, to make AJ look and feel like the safe, obvious choice.
That meant real listings and real prices instead of vague promises, a plain look at how each car is checked before a cent changes hands, and a level of finish that matches the cars themselves. Proof over claims, on every page.
A storefront for a market you can't walk into
A fast, dark, editorial site that works on any phone. It opens with a car picker, runs through a catalog of the whole market, and shows exactly how each car is checked, so a buyer’s first look online already feels like being there in person.
Car picker
Pick a make, model, and budget, and see what AJ can bring, right from the first screen.
Full catalog
Every brand and model on the Korean market, with real counts from the source.
Car pages
A page for each model, with real listings, real photos, and honest price ranges.
Inspection
A plain look at how every car is checked, in person.
A brand with the confidence to go dark
Premium cars photograph best against black, so the whole identity is built there. A tall, high-contrast serif for the headlines, a clean modern sans for everything else, near-black backgrounds, and one cool frost accent. It looks the way the cars feel.
Display — Cormorant Garamond
Import a car from Korea
Body — Geist
You name the car, we find it through Korean dealers and private channels, and we buy it in your name. Every car is inspected in person before you pay.
Light · Regular · Medium
The whole Korean market, in one scan
The catalog isn’t a handful of sample cars. We scanned every live listing on Encar, Korea’s main car market, so each model has its own page with a real price range drawn from the cars actually for sale, not a guess and not a sticker price.
Every enquiry lands in the team's pocket
No clunky CRM to check. The site’s forms drop each enquiry straight into the team’s Telegram group, where AJ already works all day, so a new buyer is seen and answered in minutes, not hours.
A page for every car, built to be found
Buyers don’t start on the homepage. They search for one exact car, or for how to import to their country. So the site has a page for every model and every market it serves, each written to answer that search, plus honest guides that bring people in long before they are ready to buy.
Guides
Plain, honest guides on importing from Korea, written to be found in search.
Country pages
A page per market, with the fit, the transit time, and the rules for that country.
For dealers
A separate track for trade buyers who want repeat supply from Korea.
Two languages
The entire site in English and Russian, so it sells to more than one market.
The full view
A brand people trust enough to buy a car they have never seen.
AJ started with no website and the hardest sell there is: convince a stranger to wire money across the world for a car sight unseen. Now every page does that work, so the conversation begins with a buyer who already believes.
