Case study — Automotive import
AJ Trading Switzerland
A second, market-specific site built to win Switzerland: the exact savings, the law by name, and a page written to be the answer when a Swiss buyer, or their AI, goes looking.
A real saving in Switzerland that nobody had packaged
In Switzerland, buying a top-end car comes with two hidden costs: a wait that can run well over a year, and a price loaded with local margin. The same car can be sourced from Korea for 28 to 32 percent less, and legally, thanks to the Switzerland–Korea trade agreement, a CO2 exemption, and the exchange rate.
AJ Trading does exactly that: source the car in Korea, handle the import, and deliver it registered to a Swiss driveway. The demand was already there. What was missing was a way to reach it and be believed.
A cross-border, six-figure purchase from a company abroad asks a lot of a buyer. The Swiss site had to make the saving real, prove the process, and be the first thing a buyer finds the moment they start looking.
A site built for one country, and to be found first
This is not the global site with Swiss words pasted on. It was built for Switzerland from the ground up: the numbers in francs, the law named in full, and the process laid out with the exact points where money changes hands, all on a .ch domain that signals it belongs there.
And it was written to win the new front of search. Every claim is specific and sourced, so when a Swiss buyer, or the AI they now ask, looks up importing a car from Korea, this is the page that answers.
The whole argument, on one page
A single, focused page that makes the case, shows the exact saving on each model, explains why the price is lower, and lays out every step, then asks for just one thing: the car you want.
The saving
The exact franc difference on each model, against Swiss dealer list price.
The economics
A plain explanation of why the price is lower, and why the wait disappears.
The process
Every step from inquiry to delivery, with the exact points where money moves.
The form
One clear ask: the car, the timeline, the canton, and how to reach you.
Pure black, one line of colour
A restrained, luxury identity. Black and white do almost all the work, with a tall serif for the headlines and a clean sans for the detail. A single violet-to-coral gradient marks the words that matter, and nothing else competes with it.
Display — Playfair Display
Sourced in Korea, delivered in Switzerland
Body — Geist
We don’t keep stock. We don’t run waitlists. You pay the Korean dealer price plus Swiss import taxes, and nothing else from us.
Light · Regular · Medium
Built to be the answer
Buyers don’t just search anymore, they ask an AI. So the page states every fact plainly and backs it with the exact law, rate, and number. That is what makes it quotable, and what puts AJ in the answer instead of a competitor.
Is it cheaper to import a luxury car from Korea to Switzerland?
Yes. Under the Korea–Switzerland free-trade agreement, import tariffs are 0%, and many high-emission models are exempt from the Swiss CO2 penalty under Art. 17d para. 3. With the exchange rate, buyers save roughly 28–32% against Swiss dealer list price.
It speaks Switzerland fluently
The whole reason a Swiss buyer trusts it is the detail. Every rule, tax, and step that a real import runs through is on the page, in the buyer’s own terms, not a vague promise.
Trade
Korea–Switzerland FTA, 0% tariff
CO2 penalty
Exempt · Art. 17d para. 3
Emissions
93.6 g/km reference target
Pricing
Swiss francs, per model
Registration
Full MFK, plates in your name
Coverage
All 26 cantons
Data
nDSG compliant
Languages
English + Deutsch
Domain
.ch, local by default
Every enquiry lands in the team's pocket
No clunky CRM to check. The form asks for the car, the canton, and the best way to reach the buyer, then drops it straight into the team’s Telegram group, so a serious lead is seen and answered in minutes.
The full view
The page a Swiss buyer finds, believes, and acts on.
It makes a six-figure, cross-border purchase feel safe and obvious, in francs, under Swiss law, in the buyer’s own language, so the demand that was already there finally has somewhere to land.
